The month-long social campaign encourages a more inclusive outdoors by engaging all communities to celebrate the simple act of getting outside.
Brooklyn, NY (March 15, 2021) /OUTDOOR SPORTSWIRE/ – The In Solidarity Project, a nonprofit aiming to further efforts around diversity, equity, and inclusivity in the outdoor industry, will partner with ten outdoor brands and organizations for the first-ever #RunHikeBike challenge; starting today and running through April 15th. The goal of the social-driven campaign is to spark an inclusive, online community for participants to accomplish attainable goals set outdoors, from biking to hiking and running.
Originated by Teresa Baker, activist and founder of the In Solidarity Project, the campaign encourages and motivates participants to get outdoors by sharing simple, straightforward pledges of what they plan to do and then documenting when they’ve done it. By sharing images and pledges predominantly through social media, Baker and campaign brand partners aim to foster a sense of community, creating visibility and support that they hope will inspire others to take action as well.
When asked about the campaign, Baker mentioned, “In a time when life feels strained, the outdoors feels like hope to me, and I wanted to share that with others. So, I envisioned bringing people together and inviting them to join with complete strangers across the country in solidarity, purpose, and commitment. #RunHikeBike has no borders, no pressure. This is it; let’s embrace the serenity of nature and encourage others to do the same.”
The Instagram-driven campaign will be tracked through the hashtag #RunHikeBike2022. Participants are encouraged to post a pledge of how they plan to get outside, and then follow up with a post capturing that activity. By tagging #RunHikeBike2022 in their posts (along with tagging any campaign partners, see below), participants may be featured across partner channels and celebrated for their support of the campaign. In addition to accolades and visibility, posts with the tag #RunHikeBike2022 will automatically be entered to win a grand prize of outdoor gear from participating partners.
To learn more and to watch the campaign’s launch video, visit: https://www.insolidarityproject.com/events.
HOW TO GET INVOLVED:
Step 1: Make A Plan. Share A Pledge.
How are you planning to get outside during #RunHikeBike2022? Let the world know! Take a photo like the ones above and share it to your social media (don’t forget to put #RunHikeBike2022 in the caption) – you never know who might see it and be inspired to make their own plan.
Step 2: Run… Hike… or Bike!
Do your thing! And document it! Between March 15 and April 15 share your outdoor activities on social media and use the hashtag #RunHikeBike2022 so we can find you and celebrate you… plus when you tag your activities with this hashtag, you’ll be automatically entered to win some amazing gear from our partners.
Looking for an easy way to get re-shared by our brand partners? Be sure to tag them on your posts! Their handles are listed below in the Giveaway Section.
The #RunHikeBike2022 Giveaway
TAG YOUR PHOTOS – AND ENTER TO WIN
Campaign Partners:
People for Bikes | @peopleforbikes
Inclusive Outdoors | @inclusiveoutdoorsproject
Running Industry Diversity Coalition | @runningdiversity
At the close of the campaign, one final winner will be randomly chosen to receive:
- (2) pair of Vasque Footwear | @vasquefootwear
- BioLite HeadLamp 330 & 750 | @biolite
- Cannondale Kid Balance Bike | @ridecannondale
- Marmot Sawtooth Sleeping Bag and Teton Sleeping Bag | @marmot
- Smartwool set of run and hike socks | @smartwool
- Osprey Hikelite 26 pack | @ospreypacks
- (2) Oiselle Seattle Shower Anoraks | @oiselle
- (2) Annual National Park Passes gifted from the In Solidarity Project | @insolidarityproject
- People for Bikes bike lights | @peopleforbikes
- Tagging #RunHikeBIke2022 automatically enters you into the brand giveaway, eligible to participants over 18 years of age in the United States Only. Tagging your photos or videos with #RunHikeBike2022 signals you give permission for brand partners to share your photos and videos during the campaign (March 15-April 15). Sharing photos does not indicate winning of the giveaway. Run Hike Bike partners (brands and partners listed above) may reach out for the original image to use on their platforms during the campaign or may re-share the image through Instagram Stories feature. To Be re-shared on Instagram Stories, you must tag brands’ instagram accounts to enable that feature. No purchase necessary, void where prohibited.
About In Solidarity Project
In Solidarity Project is a grassroots community of DEI advocates and leaders dedicated to building a better, more inclusive outdoor industry. The group works closely with industry partners on speaking engagements, DEI-focused consulting projects, and ways to activate commitments through The Outdoor CEO Diversity Pledge. For more information visit https://www.insolidarityproject.com/
About BioLite
BioLite is a social enterprise on a mission to empower people and protect the planet through access to renewable energy. The company designs groundbreaking cooking, charging, and lighting solutions for both outdoor enthusiasts and off-grid households in emerging markets. To date, BioLite has enabled over 3.2 million people across sub-Saharan Africa to access safe, reliable energy and avoid over 651,349 tons of CO2 in the atmosphere. It has been the recipient of numerous recognitions, including Popular Science’s Best of What’s New, Fast Company’s Innovation by Design Awards, BusinessWeek’s Most Promising Social Enterprise, and a nomination for Outdoor Retailer’s Inspiration Awards. Headquartered in Brooklyn, N.Y., the company was founded in 2009 by Jonathan Cedar and Alec Drummond. Discover more about BioLite at BioLiteEnergy.com
