Tahoe, CA (DATETK): Primal Quest, North America’s premier Expedition Adventure Race, announced this week an exclusive programming deal with Outside Television, the only national television network solely dedicated to action adventure programming. Outside Television will document the extraordinary pursuit of teams of adventurers as they traverse the Sierras and trail run, mountain bike, paddle, ascend and rappel over 450 plus miles non-stop for 10 days. This edition of Primal Quest is set to take place from August 20-28 in Tahoe, Calif.
“Outside Television is an incredibly valuable TV media partner with intimate knowledge of the event,” said Maria Burton, CEO of Primal Quest. “As an innovator of outdoor and adventure programming, Outside Television is an ideal match for our event and brand. The quality coverage they offer is essential for developing broad awareness for not only this event, but for the sport of adventure racing overall.”
Viewers will be treated to one of the world’s toughest outdoor endurance challenges set in one of the country’s most stunning landscapes. Dynamic team coverage will reveal the human drama of this epic competition. Established in 2002, Primal Quest quickly became North America’s premier adventure racing event, and will be distributed by Outside Television to over 45 million homes nationwide on direct-broadcast satellite networks.
“We partnered with Primal Quest because it perfectly exemplifies Outside Television’s spirit of adventure and endurance, and we can’t wait to bring our viewers a compelling glimpse into one of the most difficult athletic competitions in the world,” said Rob Faris, SVP of Programming & Production for Outside Television. “We look forward to bringing the exciting sport of adventure racing into millions of homes and creating a new generation of Primal Quest fans.”
Primal Quest: From its inception in 2001, Primal Quest Expedition Adventure Race has proven to be one of the world’s toughest endurance challenges that tests not only physical skills in running, biking, paddling and climbing over 450+ miles, but also proves to transform competitors’ minds and spirits. In this dynamic team competition, co-ed teams of 4 start, travel and finish together as a team – non-stop – with 10 days to complete the race. For more information, visitwww.primalquest.org.
About Outside Television: Outside Television network is dedicated to the active outside lifestyle and the more than 141 million Americans who regularly participate. The programming features running, biking, skiing, hiking, sailing, surfing, kayaking and any other adventures involving wind, water, snow and terrain; as well as the full spectrum of people¹s lives who engage in them. Outside Television is available in over 45 million homes nationwide on several distributors including: DISH, Comcast, Cox, Suddenlink, CenturyLink, RCN and Google Fiber.
Sierra REC Magazine is dedicated to sharing the events, news and adventure opportunities that exist in The Sierra Mountains. From Lassen Volcanic National Park to the North down through the Central Sierra and the Lake Tahoe Basin through the rugged eastern slopes of the Mono county and Yosemite National park to the southern tips near Sequoia National Park and the PCT trail. We invite you to share stories, trips and photos from your adventures in the Sierra. Please join us on Facebook, Twitter Google + and You-Tube or email us your events and photos at firstname.lastname@example.org #goexplore