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Andy Wirth Retires as President & COO of Squaw Valley | Alpine Meadows

Ron Cohen, Deputy General Counsel at Alterra Mountain Company, to serve in the interim while search begins for new President & COO
Sierra Rec Magazine – Olympic Valley, Calif. –  April 12, 2018 – Following eight years at Squaw Valley Alpine Meadows, Andy Wirth has announced plans to retire and step down from the position of President & COO of Squaw Valley Ski Holdings.

“It is after careful consideration and reflection that I have made this decision,” said Wirth. “My retirement will allow me to not only spend more time with my family, but focus on some of my passions, including the active support of wounded warriors and environmental causes – advocacy and action. I’m prideful in having worked with this tremendous team and take note of our many accomplishments over the past eight years. From joining forces with Alpine Meadows in 2011 and the deployment of nearly $100 million in transformative capital to advancing the California Express Gondola, a generations old dream of so many, it has been a truly outstanding run.

Andy Wirth (center) at 2017 World Championships at Squaw Valley

Alterra Mountain Company will announce new leadership for Squaw Valley Alpine Meadows in the near future. In the meantime, Ron Cohen, Alterra Deputy General Counsel, will serve as Interim President and Chief Operating Officer for Squaw Valley Alpine Meadows. In this capacity, Ron will directly report to David Perry, Alterra Mountain Company President and Chief Operating Officer, who will also be closely focused on the destination during this interim period. Ron has been working in the ski industry for 16 years, including eight years with Mammoth Mountain.

“On behalf of Alterra Mountain Company, I want to thank Andy for the dedication and commitment he has brought to Squaw Valley Alpine Meadows for the past eight years,” said David Perry, President and COO of Alterra Mountain Company. “His energy and innovative approach has helped set up this incredible mountain community for an even more vibrant future. We respect Andy’s decision to retire and wish him the very best in his new endeavors.”

About Squaw Valley | Alpine Meadows
Voted ‘Best Ski Resort’ in North America for the third year in a row by USA Today and 10Best Readers’ Choice, Squaw Valley Alpine Meadows is an internationally renowned mountain resort in North Lake Tahoe, California. Spanning over 6,000 skiable acres across two mountains, skiers and riders of all ability levels are welcomed by over 65 percent beginner and intermediate terrain, 14 easy-to-navigate mountain zones and a custom app to make the most of every visit. The resort features slopeside lodging at The Village at Squaw Valley®, which bustles year round with nonstop events and over 50 bars, restaurants and boutiques. With an annual average of 450 inches of snowfall and 300 sunny California days, Squaw Valley Alpine Meadows is known as the Spring Skiing Capital™ as it provides one of the longest ski and snowboard seasons in Lake Tahoe. Visit or call 1.800.403.0206 to learn more.

About the author

Charlie REC magazine - Charlie Pankey ~ Publisher

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