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IKON PASS UNLOCKS WINTER 20/21 TodaY With 41 INSPIRING WINTER DESTINATIONS

Written by Charlie Pankey

Offering Expanded Access and New Ikon Session Pass – Including Squaw Alpine, Mammoth and June Mountain In The Sierra

DENVER, CO, February 27, 2020 – Ikon Pass invites skiers and riders across the globe to unlock adventure and the lowest pricing for winter 20/21 on Thursday, March 5, 2020 when the Ikon Pass will go on sale. After debuting in January 2018, the Ikon Pass enters its third season with 41 inspiring winter destinations, a new four-day product, and continued pass holder benefits.

The Ikon Pass offers access to 41 iconic global mountain destinations across the Americas, Europe, Japan, Australia, and New Zealand and is a collaboration of industry leaders – Alterra Mountain Company, Aspen Skiing Company, Boyne Resorts, POWDR, Jackson Hole Mountain Resort, Alta Ski Area, Snowbird, Arapahoe Basin Ski Area, SkiBig3, Revelstoke Mountain Resort, Taos Ski Valley, Zermatt, Thredbo, Mt Buller, Niseko United, Valle Nevado, and NZ Ski. Each demonstrates integrity, character and independence that is reflected in their mountains and guests.

NEW FOR 20/21

Expanded Access at Stratton and Sugarbush Resort

New for 20/21, skiers and riders in Vermont now have unlimited access days to Stratton and Sugarbush Resort on the Ikon Pass and unlimited days with select blackouts on the Ikon Base Pass.

Ikon Base Pass Access Changes – Add Jackson Hole and Aspen Snowmass
For 20/21, the Ikon Base Pass will offer unlimited and up to five days access to 38 destinations. For an additional $150, five days can be added at Jackson Hole Mountain Resort and five days at Aspen Snowmass, with select blackout dates.

Flexible Southern Hemisphere Access

New 20/21 Ikon Pass holders may now split up their five or seven days across the 2020 and 2021 Southern Hemisphere seasons at Thredbo, Mt Buller, Coronet Peak, The Remarkables, Mt Hutt, and Valle Nevado. Buy now and decide to visit this season, or next, or both.

Ikon Session Pass 4-Day – $399 Adult, Select Blackout Dates
Discover the new pass that kick starts a season of adventure, ideal for a long weekend or four spontaneous snow days. Pass holders lock in four-day access across 30 global Ikon Pass destinations, offering the choice of where and when to ski or ride throughout the 20/21 season. The four days can be used at four different destinations or at one favorite mountain.

PASS HOLDER BENEFITS

Renewal Discount

As a thank you to the Ikon Pass community, renewal discounts will be offered to 19/20 Ikon Pass and Ikon Base Pass holders for winter 20/21 if purchased before Wednesday, April 22, 2020 with savings of up to $100.

Spring Access

New 20/21 Ikon Pass and Ikon Base Pass holders will have immediate access to unlimited spring skiing at Big Bear Mountain Resort, Crystal Mountain, Snowshoe, Stratton and Blue Mountain, valid day of purchase. Starting April 13, 2020, new pass holders will have unlimited spring access at Mammoth Mountain, Squaw Valley Alpine Meadows, Solitude Mountain Resort, Sugarbush Resort, and Winter Park.

Payment Plan

An interest-free payment plan is available for Ikon Pass and Ikon Base Pass if purchased before Wednesday, April 22, 2020 with a $199 deposit and four monthly payments, June – September 2020.

Child Pass Promotion

To provide additional value for families looking to ski and ride together, Ikon Pass holders can purchase up to two discounted Child Ikon Passes or Child Ikon Base Passes for children ages 5-12 with the purchase of an Adult Ikon Pass or Adult Ikon Base Pass. The Child Pass Promotion ends, and prices go up on April 22, 2020.

Night Skiing

Night skiing is available at Steamboat, Big Bear Mountain Resort, Blue Mountain, Sunday River, Brighton Resort, Snowshoe, Boyne Highlands, Boyne Mountain, Mt. Norquay, Crystal Mountain, The Summit at Snoqualmie, Cypress Mountain, Niseko United, Coronet Peak and Thredbo. Ikon Pass holders get unlimited access to night skiing at Steamboat.

“As the Ikon Pass community grows, we are growing with it and are excited to offer skiers and riders around the globe expanded access and more products that offer value, suit their needs, and help them experience the mountains we all love,” said Erik Forsell, Chief Marketing Officer, Alterra Mountain Company. “Ikon Pass holders will use any excuse to get on the mountain, and our 41 destinations are happy to provide endless inspiration for their next adventure.”

THE PASSES

IKON PASS: Offering unlimited, 7-day and 7-day combined access at 40 destinations, with no blackout dates.

ACCESS

Unlimited: Steamboat, Winter Park, Copper Mountain Resort, Eldora Mountain Resort, Squaw Valley Alpine Meadows, Mammoth Mountain, Big Bear Mountain Resort, June Mountain, Stratton, Sugarbush Resort, Snowshoe Mountain, Crystal Mountain, Solitude Mountain Resort, Tremblant, Blue Mountain

7-Days: Deer Valley Resort, Arapahoe Basin Ski Area, Jackson Hole Mountain Resort, Big Sky Resort, Revelstoke Mountain Resort, Boyne Mountain, Boyne Highlands, The Summit at Snoqualmie, Cypress Mountain, Sunday River, Sugarloaf, Loon Mountain, Taos Ski Valley, Brighton Resort, Thredbo, Mt Buller, Valle Nevado, Zermatt

7-Days Combined:

●       Aspen Snowmass: Aspen Mountain, Snowmass, Aspen Highlands, Buttermilk

●       Alta Ski Area, Snowbird

●       SkiBig3: Banff Sunshine, Lake Louise, Mt. Norquay

●       Killington – Pico

●       Niseko United

●       Coronet Peak, The Remarkables, Mt Hutt

BLACKOUT DATES: None

IKON PASS PRICING                      Renewal         20/21

Adult (23+ years)*                                        $899                    $999

Young Adult (13-22 years)*       $659                    $739

Child Promotion (5-12)                    NA                    $209

Child Pass (5-12)                         NA            $309

4 & Under                                     NA                  $209

*Military and College Student discounts available with validation at ikonpass.com

Child Pass Promotion: Up to two discounted Child Passes (5-12) can be purchased for $209 each with the purchase of an Adult Ikon Pass, before Wednesday, April 22, when prices go up.

Benefits

●       10 Friends & Family lift tickets offering 25% off of the window rate at any Ikon Pass destination (excluding CMH and Zermatt), with no blackout dates

●       Early winter booking privileges and 10% off summer reservations at CMH Heli-Skiing & Summer Adventures

●       Free one-year $50-value membership to Protect Our Winters that includes POW die cut stickers, 20% off POW store merchandise, a monthly POW newsletter, and a subscription to the biweekly email newsletter, “The Line”

●       Additional destination benefits and discounts are available at ikonpass.com

IKON BASE PASS: Offering unlimited, 5-day and 5-day combined access at 38 destinations, with select blackout dates.

ACCESS

Unlimited: Winter Park, Copper Mountain Resort, Eldora Mountain Resort, Big Bear Mountain Resort, Snowshoe Mountain, Crystal Mountain, Tremblant, Blue Mountain

Unlimited with Blackout Dates: Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Solitude Mountain Resort, Stratton, Sugarbush Resort

5-Days with Blackout Dates: Steamboat, Arapahoe Basin Ski Area, Deer Valley Resort, Big Sky Resort, Revelstoke Mountain Resort, Boyne Mountain, Boyne Highlands, The Summit at Snoqualmie, Cypress Mountain, Sunday River, Sugarloaf, Loon Mountain, Taos Ski Valley, Brighton Resort, Thredbo

5-Days with No Blackouts: Mt Buller, Valle Nevado, Zermatt

5-Days Combined with Blackout Dates

●       Alta Ski Area, Snowbird

●       SkiBig3: Banff Sunshine, Lake Louise, Mt. Norquay

●       Killington – Pico

●       Niseko United

●       Coronet Peak, The Remarkables, Mt Hutt (no blackouts)

For expanded Ikon Base Pass access, five days can be added at Jackson Hole Mountain Resort and five days at Aspen Snowmass, with select blackout dates, for an additional $150. With this purchase, all 20/21 Ikon Base Pass destinations, benefits and blackout dates apply, and 20/21 Ikon Base Pass Friends & Family vouchers are also valid at Jackson Hole Mountain Resort and Aspen Snowmass.

BLACKOUT DATES

●       North America: December 26, 2020 – Jan 2, 2021; January 16-17, 2021; February 13-14, 2021

●       Thredbo: June 26 – July 11, 2021

●       No blackouts at Zermatt, Valle Nevado, Mt Buller, Coronet Peak, The Remarkables, and Mt Hutt

IKON BASE PASS PRICING                           Renewal              20/21

Adult (23+ years)*                                                      $649                    $699

Young Adult (13-22 years)*                      $499                    $539

Child Promotion (5-12)                                NA                       $169

Child Pass (5-12)                                           NA                       $269

4 & Under                                                       NA                       $169

With Jackson Hole Mountain Resort & Aspen Snowmass Access

Adult (23+ years)*                                                      $799                    $849

Young Adult (13-22 years)*                      $649                    $689

Child Promotion (5-12)                               NA                        $319

Child Pass (5-12)                                          NA                        $419

4 & Under                                                      NA         $319

*Military and College Student discounts available with validation at ikonpass.com

Child Pass Promotion: Up to two discounted Child Passes (5-12) can be purchased for $169 each with the purchase of an Adult Ikon Base Pass, before Wednesday, April 22, when prices go up.

Benefits

●       Eight Friends & Family lift tickets offering 25% off of the window rate at any Ikon Pass destination (excluding Aspen Snowmass, Jackson Hole Mountain Resort, Zermatt and CMH), with select blackout dates

●       Early winter booking privileges and 10% off summer reservations at CMH Heli-Skiing & Summer Adventures

●       Free one-year membership to Protect Our Winters ($50 value) that includes POW die-cut stickers, 20% off POW store merchandise, a monthly POW newsletter, and a subscription to the biweekly email newsletter, “The Line”

●       Additional destination benefits and discounts are available at ikonpass.com

IKON SESSION PASS 4-DAY: Offering four days of access to 30 global Ikon Pass destinations, with select blackout dates. The four days can be used across four destinations or pass holders can use all four days at a favorite mountain.

ACCESS

Steamboat, Winter Park, Arapahoe Basin Ski Area, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear Mountain Resort, Big Sky Resort, Stratton, Sugarbush Resort, Snowshoe, Boyne Highlands, Boyne Mountain, Crystal Mountain, The Summit at Snoqualmie, Tremblant, Blue Mountain, SkiBig3, Revelstoke Mountain Resort, Cypress Mountain, Sunday River, Sugarloaf, Loon Mountain, Taos Ski Valley, Solitude Mountain Resort, Brighton Resort, Thredbo, Mt Buller, Coronet Peak, The Remarkables, Mt Hutt, Valle Nevado

BLACKOUT DATES

●       North America: Dec. 26, 2020 – Jan. 2, 2021; Jan. 16 -17, 2021; Feb. 13 – 14, 2021

●       Thredbo: June 26 – July 11, 2021

●       No blackouts at Valle Nevado, Mt Buller, Coronet Peak, The Remarkables, and Mt Hutt

IKON SESSION PASS 4-DAY PRICING                      20/21

Adult (23+ years)*                                      $399

Young Adult (13-22 years)                                        $339

Child Pass (5-12)                                                         $249

4 & Under                                                      $249

*Military and College Student discounts available with validation at ikonpass.com

Friends & Family lift tickets, payment plan, flexible Southern Hemisphere access and 2020 spring skiing do not apply

IKON PASS BY THE NUMBERS                                

Destinations: 41                                                             

Continents: 5

States: 12                                                                          

Canadian Provinces: 4                                                   

Total Acres: 84,385*

Trails: 4,857*

Lifts: 719…

About the author

Charlie Pankey

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