Current Features – Past issues and Flip E-editions
Destinations
New Traveler Responsibility Pledge Educates Visitors About Taking Care of the Sierra
The Lake Tahoe-Truckee region encourages visitors to be aware of stewardship expectations, how to travel responsibly, and actively participate in efforts to minimize impact on the environment and local communities LAKE TAHOE-TRUCKEE, Calif/Nev. (April 22, 2021) – Popularity of the Lake Tahoe-Truckee region continues to grow as visitors seek recreation amenities and outdoor spaces that the ... Read more
Hiking/Backpacking
Discovering Roosevelt Lake in Yosemite National Park Backcountry
Tuolumne Meadows - North of Lembert Dome in Yosemite's Tuolumne Meadow is striking section of the Sierra Nevada Range that climbers and hikers for generations have enjoyed exploring. With famed locations such as Mt. Conness and Ragged Peak calling climbers and backpackers to the north of Tioga Pass, but it was a set of lakes ... Read more
industry news
ALTERRA MOUNTAIN COMPANY COMMUNITY FOUNDATION ESTABLISHED
TO ASSIST DESTINATION COMMUNITY MEMBERS IN NEED Initial $2.6 Million Contributed by Company Founders DENVER, CO, May 13, 2021 – Alterra Mountain Company announces the establishment of the Alterra Mountain Company Community Foundation, a public charity created to provide financial support to the members of the North American communities in which Alterra Mountain Company operates. Alterra Mountain Company founders ... Read more
FALL FESTIVALS OFFER ‘TASTE’ OF VISALIA THROUGH ARTS, FOOD AND OUTDOOR FUN
From free entry to Sequoia & Kings Canyon National Parks to Oktoberfest and the Region’s only PRIDE Fest, these Fall Events are cool Visalia, Calif. (August 18, 2021) Today, Visit Visalia announced an exciting lineup of fall events happening in its charming city and the nearby national parks. Grouped into three can’t-miss itineraries, these events will ... Read more
Events
Mental Health and the Power of Go!
Celebrating Mental Health Awareness Month Anger, loneliness, lack of motivation, lost mission, lacking value, questioning life. That was me some 8 years ago now. For the most part in life to this point most people around me would have thought that I had it all together. I had a great family that was finding success ... Read more
Travel
First Aid Tips Every Outdoor Enthusiast Should Know
Pack smart when you head out on your next outdoor adventure. Be prepared for any bump or bruise along the way as you traverse the rugged Sierra.
Community Events
FREE CONCERTS RETURNING THIS JULY FOR LEVITT AMP CARSON CITY MUSIC SERIES
Free, family-friendly outdoor concerts will feature a feast of musical talents in Carson City The Levitt AMP Carson City Music Series presented by The Change Companies will return for our fifth season on Saturday, July 10 and run every Saturday night through August 28. So grab your family, friends and neighbors and get ready to ... Read more
Camping
Best Tips for Planning a Camping Trip With Friends
The Sierra Nevada offers spectacular sights for you and your companions to enjoy. Discover the best tips for planning a camping trip with friends.
Cycling
USA Cycling Tokyo 2020 Olympic Team Announced
27 athletes are nominated to the Summer Olympic Games Team COLORADO SPRINGS, Colo.– USA Cycling announced today the Road, Mountain Bike, BMX Racing, BMX Freestyle, and Track Cycling teams that will compete for the U.S. Olympic Cycling Team. The 2020 Olympic Games will run July 23-August 8, 2021, in Tokyo, Japan. Kate Courtney - Team USA Cycling ... Read more
Community Events
Tough Mudder Partners with KOOSH for a Unique and Muddy Kids Experience
Iconic Hasbro brand KOOSH to become the presenting partner for Tough Mudder Kids in 2021 BOSTON, Mass. (June 10, 2021) – Tough Mudder, the global experiential fitness entertainment brand announces that the Original KOOSH, the iconic Hasbro brand licensed to Playmonster will become the presenting sponsor of Tough Mudder Kids. Tough Mudder Kids presented by KOOSH will ... Read more
Travel
Hold Your Own Summer Olympics in California Sierra Rec Magazine - Summer 2021 edition - Tuolumne County is a pristine, scenic expanse reaching into the foothills of the Sierra Nevada Mountains. Stanislaus National Forest, Yosemite National Park and other surrounding areas provide natural vistas and settings for hiking, water skiing, horseback riding and other summer sports. As we get ... Read more
National Parks
THREE SCENIC DRIVES WORTH THE TRIP THIS SUMMER
Visit Visalia’s top picks for road tripping travelers on the westside of the Sierra Visalia, Calif. (June 11, 2021) – Visit Visalia is gearing up for an influx of visitors as Covid restrictions are lifted and California opens back up. Anticipating increased summertime travel, Visit Visalia is ready with travel tips and suggestions, and offering their ... Read more
BOULDER, Colo. (June 22, 2021) —Outdoor Foundation today released exclusive insights about Americans’ engagement in outdoor activities in 2020, amid the COVID-19 pandemic. As detailed throughout the report, COVID-19 inspired huge participation growth, as outdoor spaces became places of refuge to safely socialize, improve physical and mental health, connect with family and recover from screen fatigue. In 2020, ... Read more
Hiking
Explore the Dark Skies of Nevada!
Anyone who has traveled through Nevada knows that it is one of wide open spaces, quiet solitude, and miles upon miles of uninterrupted views. Because the American public owns so much of this wide open landscape, you won’t find “No Trespassing” signs or private developments, and you certainly won’t find a lot of lights. There ... Read more
Lake Tahoe
SOUTH LAKE TAHOE, Nev., July 11, 2021 – Former NBA player and coach Vinny Del Negro kept his cool on a hot Sunday at Lake Tahoe while others faltered to take home his first American Century Championship title at Edgewood Tahoe Golf Course, edging John Smoltz in a playoff. Del Negro, who was the head coach ... Read more
Gear Guides & Industry News
The Sierra Rec Annual Spring Get Outdoors and Explore ~ Staff Picks Spring Gear Guide. Looking for the latest and greatest for your backpacking gear or looking to update the get out and go camping and a day trip gear? Our team at Sierra Rec loves testing new gear that is not mainstream to make ... Read more
Hiking / Backpacking Lake Tahoe
NEW TAKE CARE TAHOE AMBASSADOR PROGRAMS ROLL OUT ACROSS THE TAHOE REGION
Programs designed to create new opportunities to educate visitors, encourage environmental stewardship and promote responsible recreation TAHOE CITY, Calif. (June 29, 2021) – Last summer, the Lake Tahoe Basin, Truckee and surrounding mountain communities saw a dramatic increase in visitation as travelers sought out the great outdoors. While the mountains provided a much needed respite, it ... Read more
industry news
How 1.9 Billion Great American Outdoors Act Funding will it improve in the Sierra Experience
National Parks - 1.3 billion allocated to National Parks nation wide. The Greater Sierra National Parks will see approx. 81 million in funding Sequoia and Kings Canyon National Park- $997,300 - : Lodgepole Campground Water System Rehabilitation This project is located in the developed area of Lodgepole within Sequoia National Park serving 1,600,000 annual visitors. ... Read more
Alpine County
Kayaking and Fishing Woods Lake
Small Recreational Lake near Caples Lake provides great setting for family outing. Woods Lake Day use recreational are is located approx. 2 miles West of Carson Pass Station and 1/2 mile East of Caples Lake eastern shore. If you have never taken the time to drive into Woods lake from Hwy 88, it is definitely ... Read more
industry news
American Airlines Partners with National Park Foundation to Support Generations of Exploration
Press Release - April 6, 2021 - FORT WORTH –American Airlines is beginning a new partnership with the National Park Foundation to encourage exploration of some of the country’s most iconic natural wonders, historic sites, and cultural treasures, and to connect customers with opportunities to support the future of America's national parks. “The National Park Foundation helps protect some of the most treasured travel destinations ... Read more
BLM
THE BUREAU OF LAND MANAGEMENT CELEBRATES 75TH BIRTHDAY IN 2021
The Bureau of Land Management (BLM) is celebrating 75 years by inviting everyone to reimagine your public lands. For over seven decades, the BLM has led the way in public land management – in 1946, President Truman merged the General Land Office and the Grazing Service to create the BLM. Today, the BLM proudly manages ... Read more
Ebbetts Pass (HWY 4) is a popular scenic route during the summer seasons. The steep and skinny road ways provide a unique experience while traveling to some of the regions most sought out adventure locations in the Sierra south of Lake Tahoe. Yet if you have ever explored this route you may have alos missed ... Read more
SEQUOIA AND KINGS CANYON NATIONAL PARKS, California July 19, 2021– As fire once again sweeps through the American West, an interagency report formally released today estimates that 7,500 to 10,600 large giant sequoias were killed in last year’s Castle Fire. This represents 10-14% of large sequoias in the world. Today, the agencies united by stewardship of giant sequoias are officially coming together ... Read more
Fishing and Hunting
Something fishy is going on almost everywhere in the Eastern Sierra! Plan your trip to your favorite Mono County fishing spot around this year's derbies, events and festivals. With the opening up of State regulations from Covid-19 most are excited to return to some sense of normal. For people and visitors of the Eastern Sierra ... Read more
Affiliate & Sponsored Gear
KLEAN KANTEEN RAISES THE BAR FOR SUSTAINABILITY, ANNOUNCES USE OF CERTIFIED RECYCLED STAINLESS STEEL
CHICO, CALIF. August 2021 - Klean Kanteen, a family and employee-owned leader in sustainable drinkware and food solutions, is pleased to announce it will make its products with certified 90% post-consumer recycled 18/8 stainless steel starting in 2022. Founded in 2004 to reduce consumer dependence on single use plastic water bottles, Klean Kanteen has a ... Read more
National Parks
32 Parks Receive Funding to Pilot Hybrid Learning with Students WASHINGTON – Students nationwide will be able to experience national parks in new and exciting ways, thanks to the National Park Foundation’s (NPF) Open OutDoors for Kids Hybrid Learning grant program. NPF is awarding grants to 32 National Park Service (NPS) sites and their partners to implement ... Read more
industry news
PEARL IZUMI FALL 2021 COLLECTION HELPS RIDERS PERFORM THROUGH CHANGING SEASONS
LOUISVILLE, COLO (July 29, 2021) —PEARL iZUMi the worldwide leader in cycling apparel and footwear, introduces its Fall 2021 line, featuring a range of new styles designed to keep riders pedaling comfortably through all conditions. The lineup of cool weather gear includes several new high performance mountain bike outerwear layers, a unique gaiter for gravel rides, ... Read more
