Every fall, the quiet town of Genoa, Nevada—the oldest settlement in the state—transforms into one of the busiest places in the Sierra. Known for its historic charm, stunning Carson Valley setting, and small-town hospitality, Genoa is also home to one of Nevada’s most beloved festivals: the Candy Dance.

In this week’s Sierra Rec Now Podcast , I sit down with Jody Brunz, Town Manager of Genoa, to talk about the origins of the Candy Dance, what it means to the community, and how visitors can make the most of their weekend in Carson Valley.

What Is the Candy Dance?

First held in 1919, the Candy Dance started as a fundraiser by local resident Lillian Virgin Finnegan, who sold homemade candy at a dance to raise money for Genoa’s first streetlights. Over a century later, the tradition continues, drawing 35,000–45,000 visitors to a town of just 225 people.

“We only have 153 lots within the town of Genoa,” Brunz explained. “The Candy Dance provides over 65% of our annual revenue to keep this town alive.”sierra-rec-now_candy-dance-jodi…

Today, the Candy Dance includes:

  • Handmade candy sales (fudge, divinity, toffee, and new creations each year)
  • More than 430 craft and food vendors from across the country
  • A dinner dance with live music in the town park (tickets sell out fast)
  • A free-to-the-public festival atmosphere that blends community and history

Exploring Genoa and Carson Valley

Visiting the Candy Dance is about more than candy—it is the perfect excuse to explore Genoa and Carson Valley :

  • Hiking Trails – From the flat and scenic River Trail to the steep and stunning Sierra Canyon Trail connecting to the Tahoe Rim Trail.
  • Golf Courses – Wide-open fairways with Sierra views that make Carson Valley a golfer’s paradise.
  • Wally’s Hot Springs – Just a mile from downtown Genoa, offering soaks, views, and relaxation.
  • Historic Sites – Mormon Station State Park, the Genoa Museum, Snowshoe Thompson statue, and Nevada’s oldest “Thirst Parlor.”
  • Wildlife – Deer often wander through town, and on rare occasions, visitors have spotted bears or mountain lions.

Pair the festival with a local meal at The Pink House, a stroll through downtown, or a sunrise walk along the paved path from Wally’s into Genoa.

Candy Dance 2025 Details

  • Dates: September 27–28, 2025
  • Location: Genoa, Nevada (Carson Valley)
  • Admission: Free to the public
  • Parking: $10 cash at designated lots (with free shuttle service)
  • Lodging: Limited in Genoa (try White House Inn or Wally’s), with more options in Minden and Carson City

Listen and Watch the Episode

Hear the full conversation with Jody Brunz and get insider tips for planning your Candy Dance weekend:

Why You Should Go

Whether you come for the candy, the crafts, or the Carson Valley views, the Candy Dance is more than a festival—it is a living piece of Nevada history. It is also proof that small towns, supported by volunteers and tradition, can host some of the most unforgettable events in the Sierra.