Mammoth Lakes is kicking off 2025 with a campaign that’s as bold as its beauty: “Real Unreal.” Sierra Rec Magazine recently had the pleasure of sitting down with John Urdi, director of Visit Mammoth, to learn about the vision behind this inspiring message and what makes Mammoth so extraordinary.
Unreal Beauty, Real Responsibility
John opened the conversation by sharing his morning: skiing at 11,500 feet under perfect bluebird skies on Mammoth Mountain. This is the essence of the “Real Unreal” campaign—celebrating the unique beauty and geological wonders of Mammoth Lakes while encouraging visitors to protect and preserve its natural splendor.
Adventures, Dining, and More
In the episode, John shares insider tips for your Mammoth adventures:
- Best Ski Run: Chair 23 for unbeatable terrain and views.
- Top Eats: Hidden gems both on the mountain and in town. Hint it involves BBQ and Tequila!
- New Experiences: The LA Kings Ice Rink, enhanced bike trail networks, and exciting new accommodations.
Getting Here Has Never Been Easier
With new direct flights from San Francisco and Denver landing in Mammoth, traveling has become more convenient than ever. Once you arrive, shuttles and town transportation make it easy to explore without a car.
Protecting Mammoth’s Lakes and Trails
John highlights a partnership with Clean Up the Lake, an initiative dedicated to preserving the lakes and landscapes that make Mammoth so unreal.
Ready to Discover Mammoth?
Whether you’re hitting the slopes, savoring local cuisine, or simply soaking in the views, Mammoth promises adventures like no other.
🎧 Listen to the full episode: Spotify Link or Apple Podcasts
📹 Watch the YouTube video:
Join us in celebrating the Real Unreal Mammoth and plan your adventure today!
